We wanted to replicate the app's 3D-transition between story authors, but it looked like an afterthought on a wide screen.
So the explorations became very interaction-forward. Here are some other spatial models we tried.
This exploration helped us realize that the content needed to take up more space, to feel cinematic and rich.
Maintaining a sense of place was challenging with mobile-aspect content in a void. The familiar avatar tray helped.
Here are some layout explorations to take better advantage of the space.
Eventually we landed on this carousel-style model, to allow viewers more choice through previews of future content.
Hinting at past and future content gave us all the grounding and sense of place we needed. The avatar advancement felt superfluous.
This is what shipped! Check it out here and read a few words from the press, here. This resulted a significant lift in stories impressions and was a very successful update to the IG Web experience.